New Venture Creation: Entrepreneurship for the 21st Century
- Binding: Paperback
- Author: Stephen Spinelli;Rob Adams
- Publish Date: 2011-12-06
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way â through text, case studies, and hands-on exercises â to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.