E-Marketing (6th Edition)
- Binding: Paperback
- Author: Judy Strauss;Raymond Frost
- Publish Date: 2011-07-04
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.