Questionnaire Research: A Practical Guide
- Binding: Paperback
- Author: Mildred L Patten
- Publish Date: 2014-01-03
â¢ Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
â¢ Each chapter is structured around easy-to-follow guidelines.
â¢ Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
â¢ This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
â¢ Exercises at the end of each chapter allow students to practice their newly acquired skills.
â¢ Students learn that using questionnaires in research is both an art and a scienceâwith principles that need to be followed for efficient, effective data collection.
â¢ Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
â¢ Weâve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.