Storytelling: Branding in Practice

  • $62.83
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  • Binding: Hardcover
  • Publish Date: 2010-10-08


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Must-read for managers on a powerful branding tool of the future.

Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.

Recommended by managers of top international firms.

Covers both the internal and external benefits of storytelling for a business company.

Danish version sold more than 2000 copies.

 

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